There are many free digital marketing related certifications on the internet, and the PSAMA Digital Marketing & Advertising division was sure to leverage more than a few of these this year. Here is what we think are the most advantageous certifications to prioritize.
The American Marketing Association partnered with Lynda.com to assemble several individual courses which cover topics from email marketing to optimizing your web page design for user experience and conversion. The following is a short list of the critical courses to watch within this learning path:
Online Marketing Foundations:
Start to understand the basics of how one goes about marketing online
Content Marketing Foundations:
Learn how to write content that is interesting and useful for your audience
Understand what Google does behind the curtain within barely a couple of seconds to provide content to consumers that is relevant to their search and learn how you can boost your content to the top of those results
Social Media Marketing: Facebook and Twitter
See the varying interfaces between Facebook and Twitter and some of the valuable tools they provide
Learning Conversion Rate Optimization
Learn about the conversion funnel and how to improve yours for less drop-off and more conversions
Google Analytics / AdWords
Out of the goodness of their hearts, Google has developed free courses online to help people get certified in using Google Analytics, AdWords, AdSense, etc. The newest manifestation of this service, Google’s Academy for Ads, has comprehensive courses, some video and some text-based, which will guide you through the process from starting your Google Business account to using advanced capabilities within their platforms.
In the Google Analytics Individual Certification, we start off with GA for Beginners. After introducing what GA is and does, they dive into the interface layout, basic reporting practices, campaign and conversion tracking. After completing the introductory course, you move over to the Advanced Google Analytics course which takes you through data collection, processing and configuration, as well as advanced marketing tools and techniques. The final part of the free certification is a 90 minute, 70 question examination which tests your understanding of the material covered through both courses.
Overall, this course is a big help in learning how to use GA and also learning what it means to be a digital marketer. For many, GA is an essential part of their online marketing efforts and it acts as a reference for which they base critical decisions on. With analytics being of massive desire in the job market, the Google Analytics Individual Certification is a great course to understand how to be a digital marketer and to boost your resume.
HubSpot Inbound Marketing
Last but not least is the Inbound Marketing certification from HubSpot. This course is extremely useful as a tool to better understand the conversion funnel for marketing online and how all the different techniques and platforms of digital marketing play into that.
They start with the essentials of an effective inbound strategy and continue on to talk about SEO, content marketing, social media, email marketing, and more. Each person who teaches the different segments of the course are all certified HubSpot professor who are considered experts in their field and can speak to best practices and winning techniques which prove helpful for understanding how to implement inbound marketing techniques for your own purposes. We definitely recommend you prioritize this certification if you want to get a really strong depiction of what it means to be a digital marketer.
DM&A members have worked on some awesome certifications, but the ones here definitely stand out and are excellent learning platforms for those who want to go above and beyond from your normal class schedule to really stand out amongst competitors in the job market. Those are just the kind of people we have here at PSAMA.