John Hopkins Regional Conference

The 5th Annual John Hopkins University American Marketing Association Annual Regional Conference is approaching soon - it is taking place on Saturday, November 4th. t is strongly recommended that members go to the John Hopkins University Conference to gain valuable experience, and to continue to develop skills needed to be have a successful career in marketing and digital analytics.

The theme of this year’s conference is “Analytics and Consumer Engagement”. Influential speakers including members from Facebook, Under Armour, Procter & Gamble, and Buzzfeed will be attending, in addition to local marketers. Also, students have the opportunity to participate in an optional case competition, which is being presented by an executive from P&G. Those who register for the conference receive the 1-page case and rubric in the last week of October. Students are encouraged to form groups of 3-4, and must construct a powerpoint presentation including research and recommendations for the company to present to the judges at the conference.  There will be a total of $500 given in prize money for the top three case competition winners. This would be a significant opportunity to get real-world professional experience in developing a marketing plan for a company.

The event is scheduled to take place from 8:00am to 4:00pm at John Hopkins University, in Baltimore, Maryland. Students would leave early Saturday morning, and return to campus after the conference has ended. Since the case competition is optional, rides will be coordinated based upon those who prefer to leave after the speaker presentations, and those who plan to participate in the competition in the afternoon. The cost is $15 per person, but members of the American Marketing Association will be reimbursed by PSMA. It also includes a light breakfast and lunch. Students must register by Friday, October 27th. Chapters from around the country, as well as many speakers from major corporations, will be attending. This conference is one of the best investments that you can make as an aspiring member in the marketing field. It can inspire you, and give you the tools necessary to to start a career as a young professional.