Overview

No matter what question large or small, PSAMA Consulting provides evidence-based answers to help local and regional companies tackle today's toughest marketing challenges. As Penn State's largest marketing organization, we can provide the insights needed to help grow and advance your business.


Projects

New Pig

Project objective is to determine the B2C market for New Pig’s products by analyzing pricing, consumers, and providing effective promotion strategies.

Plasma Solutions

Project objective is to create market awareness for Plasma Solutions and generate effective promotion strategies.

Centre County Paws

Project objective is to create recruitment strategies for long-term volunteers by conducting market research.

Business Career Center

Project objective is to determine how aware Smeal students are of recent name change from Career Center Connections to Business Career Center, and to increase the number of students using their service.

Empower Orphans

Project objective is to develop strategies for increasing the awareness of the chapter on campus and begin to target certain demographics to open up a chapter in a branch campus (PSU Altoona)



Directors

imagejmc.png

Managing Director - Jack McCarthy

headshots (50 of 168).jpg

Associate Director - Baylee Robey

headshots (160 of 168).jpg

Associate Director - Naomi Coupet


Questions? Please Contact Jack McCarthy - rjm6008@psu.edu