Managing Director - Yajas Chopra
Associate Director - David Smethy
The Digital Marketing & Advertising Division aims to expose its select members to digital marketing and advertising through professional development and hands-on experience. This year, DM&A will be working with McCrossin and Smeal Career & Corporate Connections as well as participating in the Adobe Analytics Challenge and the American Marketing Association Website Competition, Social Impact Video Competition, and Best Recruitment Video Competition.
Adobe Analytics Challenge
This year DMA had 2 teams compete in the national adobe analytics challenge. These members analyzed data, researched digital history, and submitted their findings to be judged by Adobe.
AMA Collegiate Website Competition
A team of members within the DMA division was tasked with designing a new website for Penn State AMA from the ground up. After dedicating months to the creation of this very site, DMA submitted our website to be judge beside the websites of other AMA chapters across the US. We are currently awaiting for the results of the competition.
Social Impact Video Competition
DMA has 7 members dedicated to showing off Penn State AMA's efforts towards social causes. They will be writing, producing, and directing a video to compete against other AMA chapters across the nation and utilize their marketing skills to show off a great cause! Deadline: January 24th
PSAMA Digital Marketing Program
Members of DMA have the opportunity to go further into digital marketing than the normal Penn State classroom can offer. Through extensive video tutorials, covering everything from content marketing, mobile marketing, SEM, SEO, social media marketing, Google Analytics, Google Adwords & more, our members learn everything they need to know compete in today's digital marketing landscape. At the end of the semester, members will be tested on their knowledge in hopes of receiving a Certificate of Completion for the PSAMA Digital Marketing Program.