PSMA will be hosting our Annual Regional Conference on Friday, November 3rd. Our theme for this year is "Marketing Analytics". The conference will take place in Heritage Hall in the HUB Robeson Building. Check-in for the conference will begin at 8:15 AM and the conference will take place from 9:00 AM to 3:30 PM. The Speakers will include:
- Jen Thorpe, The Operations Director at JellyFish Online Marketing
- Hans Baumgartner, Smeal College of Business Marketing Department Chair
- Ramli Jon, Managing Director and Co-Founder of Idea 51
- Sean Power, Independent Marketing Consultant in Toronto, Canada
*ONLY AMA MEMBERS FROM OUTSIDE UNIVERSITIES CAN STILL SIGN-UP, THE DEADLINE FOR ALL OTHERS HAS PASSED*
The afternoon will consist of a Google Analytics Scavenger Hunt lead by Sean Powers. You do not need to know how to use Google Analytics to participate but you do need to bring your own laptop and register beforehand.