PSAMA Regional Conference Live Stream

 

Welcome to the 2018 PSAMA Regional Conference Live Stream!

Thank you for joining us.


Schedule of Events

9:30 - 9:45am: Introductions from Regional Conference Directors and President of PSAMA

9:45 - 10:00am: Marketing Department Head Introduction: Hans

Introduction of First speaker

10:00 - 10:45am: What is Artificial Intelligence in Marketing

AI Definition

AI’s impact on marketing

How AI impacts current marketing careers

What attributes need to be worked on to prepare for this technological era

10:45 - 10:50am: Break

10:50 - 11:35am: Introduction of second speaker

11:35 - 12:15pm: AI's impact on unique customer experiences

How AI works on consumer data

How AI takes the busy work out to allow the human component of creativity

12:15 - 12:55pm: Lunch

12:55 - 1:00pm: Introduction of third speaker

1:00 - 1:40pm: AI and Big Data

What is Big Data?

How AI makes it easier to understand Big Data

How understanding Big Data will assisting in marketing for the future masses

End of live stream

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The purpose of this year's 2018 Annual Regional Conference is to bring awareness to students about AI thriving as the new innovation frontier of Digital Marketing. College students often lack the opportunities to understand the up and coming business processes, and the role these processes play in driving common marketing strategies.

By exploring the avenues of Artificial Intelligence, students get vital exposure to new understandings and ways of thought that supplement with what is studied in the classroom. By providing such a hands-on experience to our members and visiting chapters; we aim to have our audience realize the massive impact AI creates as both consumer, as well as a future component of the digital technologies workforce.

Artificial Intelligence brings about a higher integration with the Internet of Things, inclusion of Big Data Analysis, and adoption of automation practices. This conference will touch on these subjects and showcase how each transform the status quo of marketing.