This year’s theme is Celebrating the Futures of Marketing

Explore the vast opportunities of marketing


 

Monday, October 15th 2018

Future Trends in Sports Marketing

Seminar: On what it means to be a sports marketer and what trends have been discovered to better sports marketing initiatives. 

Competition: Challenging students to utilize the strategies discussed in the forum. Winners will receive a prize! (Hint: Iowa football ticket will be up for grabs!!!)

Where: 121 Business Building

When: 6:00PM-8:00PM

Food Will Be Provided

Dress Code: Casual Attire

Speakers: Casey Muir- Octagon

Tuesday, October 16th 2018

Up and Coming Strategies in Marketing Research and Strategy

Panel discussion: With diverse group of market researchers and faculty. Students will hear from them on their individual backgrounds as well as a day in the life of a market researcher. Followed by a Q&A.

Where: 121 Business Building

When: 6:00PM-8:00PM

Food Will Be Provided

Dress Code : Casual Attire

Panelists:

Professor Johanna Slot

Steve Markenson: Director of Research for the Food Marketing Institute

Professor Chelsea Hammond

Wednesday, October 17th 2018

Sales: Standards in Trends

Discussion: Hear from alumni and sponsors as to what a day of the life of a salesman is like. 

Role-Play Contest: Students will partake in a mini sales role-play contest in which students gain knowledge and understanding on a given product and are to engage in a sales dialogue with judges. Winners will receive a prize!

Where: 121 Business Building

When: 6:00PM-8:00PM

Food Will Be Provided

Dress: Casual Attire

Speakers: TBA

Thursday, October 18th 2018

Digital marketing for the Future Masses

Discussion: Hear what the current and trending digital strategies are.

Where: 121 Business Building

When: 6:00PM-8:00PM

Food Will Be Provided

Dress: Casual Attire

Speakers: Greg Whitaker

eCommerce Marketing & Digital Marketing Strategist for New Pig