the future of marketing starts with you. join PSAMA today!

the future of marketing starts with you. join PSAMA today!

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Penn State American Marketing Association

Who We Are

The Penn State American Marketing Association is one of the largest student-run organizations on campus with the goal to bridge the gap of the classroom and the working world. We do this by offering our members real world experiences through our various events and opportunities throughout the year. As a premier Smeal College of Business organization and a recognized collegiate chapter of the American Marketing Association (AMA), we provide students with hands-on opportunities to explore the many facets of marketing, sales, and business strategy.

Through dynamic programming—including conferences, real-world projects, case competitions, professional development workshops, and guest speaker events—PSAMA empowers members to gain practical experience, sharpen their skills, and build lasting connections with industry professionals. Whether you're interested in digital marketing, retail, analytics, sports marketing, or sales, PSAMA offers a collaborative environment to learn, lead, and grow.

Our mission is to prepare the next generation of marketing leaders by equipping students with the tools, resources, and confidence to thrive in today’s competitive business landscape.

We Are…

PSAMA

Marketing for Good!

Marketing for Good!

PSAMA’s Theme Is:

Inspired by the 2024 Netflix documentary Buy Now! The Shopping Conspiracy, Marketing for Good is our rallying call this year to shift the focus of marketing from exploiting consumer desire to fostering genuine relationships and sustainable practices. The documentary exposes the manipulative tactics brands often employ—from engineered scarcity and planned obsolescence to addictive advertising and covert marketing strategies—that perpetuate overconsumption and ecological harm.

In response, our theme advocates for ethical marketing that respects consumers and prioritizes sustainability and transparency. We're committed to creating campaigns that emphasize product longevity, repairability, and authentic brand values—building trust instead of exploiting impulse. By embracing this mindset, we aim to lead the charge at PSAMA toward a future where marketing empowers communities, protects the planet, and influences with integrity.

Watch the trailer for Buy Now! The Shopping Conspiracy

Mission

Create well-rounded students, purposeful connections, and a produce PSAMA community

Vision

Enhance members’ skillsets to turn students into industry-ready leaders.

Goal

To make our members Well Rounded and ready to Hit the Ground Running.

Learn More About AMA

Join PSAMA!

Upcoming Events

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  • "Being part of PSAMA gave me the confidence to take on leadership roles and step outside my comfort zone. I’ve learned skills here that I’ll use for the rest of my career."

  • "Before PSAMA, I wasn’t sure how to connect what I was learning in class to an actual career. Now I’ve worked on real marketing projects, met amazing mentors, and even landed my first internship."

  • "The workshops, the speakers, the networking—it’s all valuable. But the best part is the people. Everyone genuinely wants to see you succeed."

  • "I joined PSAMA to boost my résumé, but I stayed because of the opportunities and community. From hands-on workshops to networking events with industry pros, it’s been a game changer."

  • "Every meeting gives me something new—whether it’s a skill, a connection, or just inspiration for my future."

  • "Through PSAMA, I’ve made connections that have opened doors I didn’t even know existed. It’s helped me grow as a marketer, a leader, and as a person."

  • "Joining PSAMA has been the best decision I’ve made at Penn State. I’ve gained real-world experience, worked on exciting projects, and built friendships I know will last long after graduation."

Join the Penn State American Marketing Association