Overview

The Digital Marketing & Advertising Division aims to introduce its members to digital marketing and advertising through professional development and hands-on experience. Members of DM&A have the opportunity to go further into digital marketing than the normal Penn State classroom can offer. Through extensive video tutorials, covering everything from content marketing, mobile marketing, SEM, SEO, social media marketing, Google Analytics, Google Adwords & more, our members learn everything they need to know compete in today's digital marketing landscape. At the end of the semester, members will be tested on their knowledge in hopes of receiving a Certificate of Completion for the PSAMA Digital Marketing Program.

Projects

PSAMA Recruitment Video

DM&A members will be creating a recruitment video that will be used to gain new PSAMA members for next year. Members will take video at major PSAMA events and edit content into a polished video. PSAMA’s video will be entered into AMA’s best recruitment video competition.

Shark Tank Build-a-Brand

Two groups will each develop a brand identity for a random product. At the end of the semester the groups will each present their brands to the division and the winning team members will each receive a gift card.

Ad Team

DM&A members will have the opportunity to create graphics which will be posted on PSAMA’s instagram. It is partially in collaboration with CS&I so topics may be Breast Cancer awareness, Black History Month, etc.