The Digital Marketing & Advertising Division aims to expose its members to digital marketing and advertising through professional development and hands-on experience. This year, DM&A will be working with Saxby’s and Business Career Center as well as participating in the Adobe Analytics Challenge and the American Marketing Association Website Competition.
Members of DM&A have the opportunity to go further into digital marketing than the normal Penn State classroom can offer. Through extensive video tutorials, covering everything from content marketing, mobile marketing, SEM, SEO, social media marketing, Google Analytics, Google Adwords & more, our members learn everything they need to know compete in today's digital marketing landscape. At the end of the semester, members will be tested on their knowledge in hopes of receiving a Certificate of Completion for the PSAMA Digital Marketing Program.
Along with the exciting arrival of Saxby’s in our business building at Penn State, we are partnering with them to assist in digital content creation for events and miscellaneous visual advertising needs they have as they begin to grow their customer awareness and loyalty.
With the recently rebrand BCC, our division is helping to get the word out on campus about a few of their services through omni-channel advertising presence around campus.
This year, a few members will have the opportunity to work with a Non-profit partner to advertise for them using the Google marketing network. This is done through the Google Ad Grants Online Marketing Challenge.
This year DM&A had 2 teams compete in the national adobe analytics challenge. These members analyzed data, researched digital history, and submitted their findings to be judged by Adobe.
A team of members within the DM&A division was tasked with designing a new website for Penn State AMA from the ground up. After dedicating months to the creation of this very site, DM&A submitted our website to be judged beside the websites of other AMA chapters across the US. We are currently awaiting for the results of the competition.
Managing Director - Jake Knatz
Associate Director - Adam Kazimierczyk