Overview

The marketing analytics division provides students with the ability to seamlessly transition from Smeal to the working world working the job they want. With vast amounts of data widely available, analytics has cemented itself into not just marketing, but almost every field of business. The analytics division will teach students to analyze and make meaningful conclusions from data giving them skills that can be applied to any career they choose.

Projects

Tableau Public 

Analytics members will learn the data visualization software system, Tableau. Tableau is a platform that allows you to visualize and understand data more efficiently. Students will choose a data set and create tables, charts, and graphs which will then be put into a PowerPoint. The goal is to analyze the data and make conclusions based on background research. 

Marketing Strategies for ALDI Project 

The Marketing Analytics division is partnering with ALDI and students will choose a department such as meats, produce, dairy, etc. and analyze the department of focus. The end goal is to interpret the data and conduct background research to create research report that will include techniques or suggestions for how ALDI can improve revenue gains for that department.

Saxby’s Research Report

In this project, students will analyze Saxby’s past data that will be provided to us. Students will also create a survey to understand the customer base of the cafe. The goal is to think of strategies that Saxbys can use to expand their customer base along with keeping their loyal customers to stay that way.

Directors