Overview

The sports division aims to provide members with hands on experience in the sports industry that will hopefully set them apart from the rest when looking for internships/jobs in the future.  We will achieve this goal through our four main projects that will be worked on in groups and completed at the end of the semester. We will also have a number of guest speakers coming in throughout the year to provide advice and networking opportunities to our members.

Projects

Lion Kicks C&SI

The sports division will be working to compose a marketing plan for PSU Athletics that would see them donating new and slightly used sports equipment to underprivileged school districts in the State College area. Project members would also create an accompanying social media campaign to help promote the effort.

Women’s Basketball Ticket Sales

Sports division members will be working to help increase awareness and ticket sales for the Penn State Women’s Basketball team. Members will devise an effective marketing strategy and advertise basketball games using social media.

Pro Sports Team Marketing Campaign

Sports division members will evaluate an existing team’s marketing efforts then adapt and create their own revised campaign.

Player Promotion Project

PSAMA’s sports division members will act as a famous sportswear brand and create a pitch in efforts to sell the brand to an athlete.

Directors 

Managing Director - Emily Clark