Managing Director - Samantha Milillo
Associate Director - Adam Martinez
The sports division aims to provide members with hands on experience in the sports industry that will hopefully set them apart from the rest when looking for internships/jobs in the future. We will achieve this goal through our three main projects. We will work with the Penn State Athletic marketing department for two projects, one with Men’s Basketball, and the other with the baseball team. Our third project will be working with the State College Spikes. We will also have a number of guest speakers coming in throughout the year to provide advice and networking opportunities to our members.
PSECU is now a top sponsor for Penn State Athletics. The goal is to find the best way to engage fans and students before, during, and after different sporting events - especially football. This project will entail both primary and secondary research to find the most productive way to engage fans and create a positive perception of PSECU.
State College Spikes Project
State College Spikes are a minor league baseball affiliate for the St. Louis Cardinals located in State College, PA. The goal of this project is to analyze ticket sales data on Residential Customers, Group Tickets, and Day of Game Sales for the organization. After data analysis, we will provide a report to the the Spikes on best practices moving forward.
PSU Athletics - Women's Sports Project
We will conduct market research to determine campus wide perception on Penn State women's sporting events. The goal of this project is to find the elements in what makes a successful promotion for a women's game/match.
Umpires Media Project
Assist general marketing efforts of the startup app, Umpires Media.
Questions? Please contact Samantha Millilo - email@example.com