Overview

The goal of the Retail Division is to expose our members to resources, events, and exclusive career opportunities needed to be successful in the retail industry. Through partnerships with top retailers, industry leaders, and our alumni across the world, we offer a variety of projects to help develop future retail talent and enhance the status of our students in this rapidly evolving industry. Our four main projects this year are Merchandise and Apparel, Evolve Studios, and PSAMA Merch and Unite.  

Projects

Merch & Apparel Project

This project is intended to promote PSAMA by releasing merchandise with a design that highlights our organization this year. The team will create 3 designs to represent PSAMA and support for PSU THON in the form of T-shirts. The project group will then conduct research on custom printing companies and search for the most cost effective source that will create the merchandise. Once the supplier is chosen, the order form will be created and sent out to all PSAMA members.

Evolve Studios

Evolve Studios, a hair salon in downtown State College, is seeking our help with a brief report that includes recommendations for how to best expand their clientele into a younger audience, especially college aged students. Members of the retail division will create a report on guidelines and best practices to target this audience on social media. The first steps that the project group should take are investigating Evolve Studios as a brand and familiarizing themselves with their marketing efforts thus far and compare media platforms with other State College salons. After the group becomes familiar with Evolve, members can brainstorm new methods of reaching the target market of younger women. A portion of the report will also discuss the use of video platforms such as Tiktok and Instagram Reels and the best ways for a business to connect with consumers through these channels.

PSAMA Merch and Unite

PSAMA Merch and Unite aims to increase awareness, participation, and pride in PSAMA's brand. This project encourages creativity and authenticity in portraying pride and the connection members feel towards PSAMA through wearing their merch. The project members will work together and develop five ways PSAMA can market merchandise on campus and then work on increasing awareness and pride of merchandise through videography. Video content will include members representing PSAMA merch in various settings on campus, making sure to highlight the unique features and benefits of the products,. The video and the document consisting of marketing strategies will then be submitted to the MD and AD and the video will be shown to the whole division. The combination of incentives, team collaboration, guest speakers, and visually appealing video content featuring members repping the merch will help attract more members to purchase and proudly showcase PSAMA.

Directors