Managing Director - Ziwei Zhang


Associate Director - Jonathan Matty

The nonprofit division is PSAMA's newest division, established in Fall of 2016. The nonprofit division was created from our Community & Social Impact projects that the executive board worked on in previous years. We are excited to open our nonprofit projects to all PSAMA members! 

Our Clients

State College Police Department

Conduct research on how to implement the State College Police Department's Task Force on Policing and Communities of Color. Utilize relationships with on-campus and downtown minority groups to identify how recommendations from this report should be prioritized. Identify how to communicate State College as a viable place for minorities to work and live to encourage minority application to the police department. 

American Cancer Society

Conduct research on how college students are attracted to different fundraising efforts, and identify best practices that the American Cancer Society can utilize. Identify how to increase attendance of students, faculty, and cancer survivors at Relay for Life and Coaches vs. Cancer events. 

Nittany Co-Op

Conduct research on Nittany Co-Op's member nonprofit organizations, namely the services that they utilize and how to optimize those services and create more value for those organizations. Understand what impact a rebranding will have on perceptions of value from member organizations. 

Internal Projects

Social Impact Week

Develop and plan a week-long event that exposes members to industry experts that demonstrate how marketing can be used as a force for good, and the opportunities available to marketing students to pursue careers with this in mind.   

AMA C&SI Video Competition

Consult with a client of the nonprofit division to create a video worthy of promoting their cause and showcasing the work that they do to their target audience. 

Questions? Contact Jason Bixon -